NEAFA welcomes Beth Meyer as Keynote Speaker at Annual Meeting

NEAFA welcomes Beth Meyer as Keynote Speaker at Annual Meeting

Beth Meyer, the Director of Consumer Confidence for American Dairy Association North East, will be joining NEAFA's annual meeting as a keynote speaker. Meyer has completed dozens of media interviews with local and national print and broadcast media outlets on topics ranging from farm energy efficiencies and sustainability efforts, consumer milk pricing, the nutritional benefits of dairy products, and the annual butter sculpture at the New York State Fair.

Meyer also heads up the Crisis Management team for ADA North East and the New York Dairy Issues Team, where she serves as the point person in developing strategies, talking points, and response plans for issues affecting the dairy industry. She has also prepared a variety of diverse audiences, including dairy farmers, CAFO planners, Soil and Water staff, veterinarians and registered dietitians for both positive and potentially controversial media interviews.

The Monday, March 4th, 2019 Keynote Luncheon by Meyer will focus on “Telling Agriculture’s Story: Connecting and Finding Common Ground with Consumers,” with a breakout session on perfecting media interviews in the afternoon. For Meyer, this subject is “the paradox everyone in agriculture is familiar with: at a time when the average American is at least three generations removed from the farm, consumers have greater interest – and opinions- in what farmers do and how they do it.” Her presentation will look at consumer research and offer tips on how to connect and communicate with the families that purchase your products –in person, and using social/traditional media. 

The afternoon workshop will focus on how to identify potential story ideas, create messaging that connects with viewers/readers, ways to explain a complicated topic, and how to keep your cool. “I’m excited because both of these topics reflect my passion for storytelling,” said Meyers. “Everything from  the “discovery” aspect of finding a great story, the work of developing the story to make it interesting and relevant to your audience, and (hopefully) the ultimate payoff – when others hear the story and get as excited as I am about it. I’m really looking forward to meeting everyone at the upcoming conference and learning some new stories to tell from participants.”

The annual meeting March 3-5, 2019 at Rosen Shingle Creek Resort in Orlando Florida. Convention rates at the resort are good from Tuesday February 26th through Friday March 8th, so show up early and stay late to enjoy all that Orlando has to offer. The annual meeting will also feature a golf tournament on March 5th and an optional farm tour of the region on March 6th that finishes in time for a late afternoon flight home.

With 255 acres on the banks of Shingle Creek, a source of the Everglades, Rosen Shingle Creek is a Spanish Revival style luxury hotel that offers access to the best of Orlando while visitors can enjoy stunning views of the region. The resort is also dedicated to keeping itself accessible for all guests, no matter ability or disability.

The Shingle Creek Golf Course's greens and fairways follow the creek and is lined with beautiful cypress trees. Designed in partnership with the Arnold Palmer Design Company, the course offers a challenge for even a seasoned golfer. The resort is also dedicated to keeping itself accessible for all guests, no matter ability or disability.

For more information on the NEAFA Annual Meeting, please click here.